![]() ![]() One TikTok user showed images of a floral tattoo on her forearm when she got it in early 2021 and 17 months later in September 2022. Liu told the New York Times that ‘some customers will simply take the initial slogan at face value.’Īlthough part had almost completely faded in four months, other parts remained bold.īuried further down the page, they wrote: “Ephemeral ink consists of particles designed to shrink over time, allowing your body to naturally release them over 9-15 months.” “We have increased the transfer of ink from the tattoo to the skin, leading to…shorter tattoo healing times,” he wrote. While that may not be a consolation to those who got tattooed in 2021, Liu also said in the statement that chemical engineers working for the company were constantly revising the formulation of their ink to achieve faster fading. “We now expect, based on the most popular tattoo design and placement choices, that 70 percent of all ephemera will be gone in less than two years and some more,” he said. ![]() Initially, the company claimed that the tattoos would last between nine and 15 months.Įarlier this month, as the company continued to come under fire, CEO Jeff Liu released a public letter clarifying that their tattoos could last more than a year or 15 months, but assured them that they would eventually fade completely. Another person uploaded an image of what he claimed was a temporary tattoo on the back of his calf that was applied 15 months earlier. ![]()
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